![]() ![]() If the 20th-century triple threat was acting, singing, and dancing, the 21st-century version is acting, producing, and being the boss. One is a country music competition on Apple TV+, and another is a Netflix thriller belongside Marvel superstar Zoe Saldana. Forging a Women-Centered LegacyĪs if the book club and Hello Sunshine weren’t enough to occupy Witherspoon, she is also the executive producer of six upcoming television programs, all on different streamers and all with their own flavor. Witherspoon and Hello Sunshine CEO Sarah Harden will remain in charge of day-to-day operations. Her adaptations have been so successful that Pacific Standard, which eventually blossomed into Hello Sunshine, was recently sold in part to a Blackstone subsidiary for just under $1 billion. Witherspoon’s virtuous circle is a surefire process: Attention goes up, risk goes down, and everybody wins. Witherspoon’s book club guarantees the safe bet of a built-in audience, which explains the successes of film adaptations like “Wild” (2014) and “Gone Girl.” Her hit HBO series, “Big Little Lies,” was nominated for a whopping 16 Emmys in 2017, winning eight. ![]() In the past, decisions in Hollywood relied more often on gut instinct and arbitrary constraints, which has since been replaced by the broad analysis of big data. Execs also continue to bet on multi-medium content more than ever before. So how did this all work so well? If there’s one thing studio executives love, it’s proof of audience. If Podcasts Aren’t Part of Your Marketing Toolkit, You’re Missing Out.Think Fiction Books Have No Place in Business? Think Again.COVID’s Impact On Streaming Content – And Why It Matters. She takes these rights to the big streaming services, like HBO, Netflix, and Amazon, and works out production deals - all before putting in a cent of her own money. Publishers get their books into the club, and in return Witherspoon receives the rights to option these books into television and film adaptations. With this impressively large audience, Witherspoon has the power to bring big publishers to the negotiating table. The club describes itself as “only the best book club ever” and “chooses a book with a woman at the center of the story.” It also features its own app, which offers exclusive content and seeks to connect the community of readers. ![]() Reese’s circle begins with the 2.5 million readers she commands through her curated book club. In Amazon’s case, improved customer service trends like two-day shipping and free returns for Prime members led to a bigger and more loyal customer base, which ultimately led to the retail giant scaling to its size today.Īs creator Codie Sanchez explains, the cycle isn’t only virtuous, but also made Witherspoon almost $1 billion. Amazon has long been known for its “empty chair” philosophy, with the absent representative at meetings standing proxy for the customer’s opinion. The virtuous circle, or “flywheel” as coined by Amazon, is simply a positive string of features that work in a cycle to create benefits. These readerships offered Witherspoon concrete data that she then leveraged for an explosion of cross-media content in what has been called the “virtuous circle” of content creation. The hugely influential Reese’s Book Club recognized that people are returning to reading in droves and women are largely responsible. With Witherspoon at the helm of Pacific Standard and “ Gone Girl “ in the rearview, audiences began to recognize Witherspoon as a serious tastemaker, and by 2017 she had launched what would become the biggest book club short of Oprah’s. “I’m definitely ready.”Īlongside industry veteran Bruna Papandrea, Witherspoon created the production company Pacific Standard to greenlight projects that would highlight “interesting, complicated women in leading roles.” Their freshman project was the wildly successful adaptation of Gillian Flynn’s thriller novel, “ Gone Girl ,” which had its theatrical release in October 2014 and netted them a cool $360 million. Stuck doing a series of love-triangle romantic comedy films that weren’t creatively fulfilling, Witherspoon made a vow that the next 10 years of her career would look nothing like her past. Less than a decade after winning her first Oscar for her role in “Walk the Line,” Reese Witherspoon found herself at a career crossroads. ![]()
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